I was wondering today what ever happened to the town of Half.com when I discovered a recent post at designobserver.com that answers this very question.
The backstory, in case you missed it, is that during the first dot-com boom the company Half.com (since absorbed by eBay) got the town of Halfway, Oregon to rename itself as a publicity stunt.
I gather there are mixed feelings about the way it worked out, and the town seems to have reverted to its former name for the most part.
Town.half.com is dead. Long live Halfway, Oregon!