An embarrassment of RichIAs
First we had Shockwave, which begat Flash which begat Flex and Apollo, while meanwhile people have been busy doing Ajax.
Of course Microsoft wants to get in on the action, and Sun does too — announcing JavaFX today.
The name “JavaFX Script” is brilliant – now instead of just confusing Java and Javascript, people can confuse them with JavaFX too! Plus it sounds a little like “Flex” and has two As, a J and an X in it. Maybe Microsoft will rebrand Silverlight as “JFlex.NET” to help things along.