Blogging as R&D
Journalist and author David Kline, who I know from the Well, has launched a new blog, Blogrevolt, hot on the heels of his new book, blog! (which I’m betting has something to do with blogging). He’s wondering about companies using blogs to solicit ideas for products:
Which companies are already experimenting with “product definition” blogging? What are the results so far, and how are these firms dealing with the potential confidentiality and competitiveness issues that R&D blogging entails?